Video Editing Project Brief Template

The practical workflow

This is written for real creators, editors, clients, and reviewers who need less confusion, not another theory-heavy production manual.

Write the purpose of the video, audience, platform, and what a successful final cut should accomplish.

List footage, logos, music, captions, examples, brand rules, and any files the editor must use.

Describe the tone, speed, visual style, transitions, and any examples that show the intended feel.

Call out exact clips, timestamps, sponsor reads, product shots, or quotes that cannot be missed.

Define who gives feedback, how many revision rounds are expected, and what counts as approval.

Specify format, resolution, length, file naming, platform exports, thumbnails, subtitles, and deadline.

Important instructions disappear when they are mixed with casual conversation.

If you send ten examples, say which one matters most and why.

The edit can be good and still fail if the final file is the wrong format, length, or platform size.

PithPlay turns briefs, references, annotations, and revision notes into one shared workspace for the creator and editor.